Stock market originally is a diffuse has money, and desire, and greed of market, but recently days “culture taste” is strong has up, CPC Central Committee on deepening culture reform promoting Socialist culture large development large prosperity several major problem of decided under full text publishing Hou, capital soon on olfactory to has signs, “culture industry”, this originally comparison unpopular of a plate, very quickly to became has a shares market recent a section new of investment main line. However, after continuous rise, culture and media sector adjustment pressures are beginning to emerge. Culture and media sector is how far to go?

　　Media sector collective “riot”

　　With China’s culture industry support the positive policy of a wave after wave of publishing, culture and media sector from the national day was lit after long on enthusiasm, continuously occupied the sector gains in recent days list first, and related stocks also rallied fiercely.

　　Since October 12, specializing in juvenile books listed companies planning and sales of gem culture day boat began being funds stir, daily limit for six times in the ten trading days, stock prices jumped from $ 13.5 to the current closing price $ 22.71, rose as high as 68%. The mad pursuit of funds, so the unit from the 13th 9 consecutive sessions become a dragon and Tiger on the list of “a guest”. This results in the October 27 announcement announce suspensions, saying “after the company completed the related self-inspection and notice on resumption of”.

　　In addition to day boat culture, Zhejiang media also recently, the “big top”. After back-door listing not only stained asset restructuring of light, also got on the culture industry’s “ride”, Zhejiang media back-door *ST white cat listing date of resumption of risen 68.27%, recently soared all the way. While the Chinese media, and Anhui Provinces, new media, radio and television networks, Oriental Pearl Tower, flight animation and cultural industry-related stocks also pulled this period daily limit.

　　Policies favourable to light long on enthusiasm

　　Cultural industries sector’s boom thanks to recent State support for culture of the emerging industry of relevant policies. This reporter learned that, in 2009, the culture industry revitalization plan introduced for the first time marked the cultural industry to State strategic industries, across policy support introduced at a later time, policies, culture and media industry formally entered a period of rapid development, the emergence of a number of outstanding companies and listed companies. “Twelve-Five” phase, the national cultural industry positioning in the key industries. Fortune securities expects culture in industrial scale by per cent of GDP up to 2.75% of the above, the next 5 years, compound growth of cultural industries in China to around 25%.

　　Admiralty through national policy guidance on this Fund Manager mouyongning said the now institutional investors develop in the future, many people concerned about fundamentals, but the impact of policies on the market is still very great. Current our country is in the “Twelve-Five” started its first year, policy development with industry and public companies is essential. Meet the State’s long-term economic development strategies and planning sectors and individual stocks, will have a lot of room for growth in the future.

　　Reporter interview of one shareholders is said, now especially large city crowd in has room has car Hou, more focus on spirit culture of consumption, such as film box office in quickly growth, various large performances, and concert in Beijing such of city almost each late will staged, also has small Theatre drama is also sprouted, in addition various hit of TV series regardless of is in television also is in online are was young generation of strongly sought after, this full description people on spirit culture consumption of demand. Market analysts also said that throughout the development track of developed countries in the world, in GDP up to a certain extent, cultural industries are booming. Further refining the landing of the national support policies, will translate into substantive positive for industries and companies, making important investment leads this year.

　　Alert “drumming flower”

　　Milky way securities analysts said the Central introduced cultural industry support policy is a long-term positive, the whole culture and media sector with the introduction of rules for the implementation of the future will have a chance to rise relative to other sectors, cultural media industries in the four-quarter investment opportunities were relatively good, and by early afternoon there are investment opportunities. But market participants also reminded investors, as the national cultural industry after a stock has surged in short or caution over chonggao fall risk.

　　This reporter learned that, in fact, this round of main cultural strength in the media sector still has not left idle capital to stock turns the hype, and the use of short-term actions. Day boat culture, for example, from October 14, day boat culture changed hands almost every day all over the 30%, October 20, was hitting a rare 50.05%, in which there are 22 floating seat fast forward faster. Day boat culture quarterly it doesn’t work very well. Wind according to the July to September, day boat culture only achieved 6.9231 million yuan in net profit, down 28.93%, representing two per cent from the quarter is as high as 63.54% per cent fall.

　　From the perspective of one spy too many of the cultural industries sector unit, private or floating seat, are famous, but there is no institution dedicated seats there. Analyst analysis, circulation shares of small, relatively easy to control, and there are good policy support, is the main reason for the stock never bored floating capital of culture industry. But idle capital in select throw very little and then “eat grass”, so investors to follow when chasing rising stocks should be careful to alert “drumming flower” game of risk.

　　Reporter Shao Zehui