30th in Chengdu on the opening of the ninth China International Fair of agricultural products, over more than 300 farmers ‘ cooperatives collectively appeared for the first time. Brings a colorful exhibition of agricultural products, while also demonstrating to the public around the circulation in the cooperatives in the Organization, production, sales of advanced concepts and practices. According to data from the Ministry of agriculture, by the end of June this year, farmer cooperatives have been registered in the industrial and commercial administrative departments amounted to 446,000 households, there was a member of 35.7 million households, the country’s farmers new definitions today, 14.3%, equivalent to 1 join every 7 rural cooperatives. Thriving farmers ‘ cooperatives can crack produce “small production of large market” problem?

　　A “small” helpless in the face of “big market” volatility

　　For the majority of farmers, in addition to “day dinner”, is more important is the “market for dinner.” However, faced with cyclical fluctuations in agricultural markets, farmers often issue “can not read” sigh.

　　Yucheng County, Henan province town known for producing Red Fuji Apple, but in the last year many farmers Apple backlogs of unsalable. Join the agriculture fair in Yucheng County, Henan agricultural development General Manager Ken Wang Haixiang told reporters, 2009 local Apple offers from every pound one seven or eight rose to two five or six, second year many farmers store Apple, equivalent high shipments, didn’t last “hit” hands cannot be sold it.

　　Look to the country last year “garlic you” “Ginger you force” surge is still around the corner, many domestic agricultural prices were lower in the near future, some products or even collapse. Ginger main grain producing areas in the country of Shandong anqiu, ginger about $ 9 per kg last year fell to 0.8 Yuan, in Inner Mongolia, potatoes from $ 1000 a tonne last year dropped to 350 Yuan, in Guangxi, since September, banana, red grape, lychee and other agricultural products have experienced sales hard to sth

　　Department of agriculture rural cooperate economic administration station Deputy station master Zhao Tieqiao said: “these poor sales and amicably or the millions of scattered small farmer production, marketing information, grasp not blindly follow. “Not insensitive because of market information, a large number of farmers only proceed from the prices of agricultural products of the year on arrangements for this year’s planting plans, often lead to specific agricultural products set a large number of listed not only generating a sale difficult, prices were lower.

　　The other hand, small scale, low standards of production of small farmers have also hindered unification of promoting the sale of agricultural products. Planted more than 300 acres of PEAR Wang Haixiang told reporters: “If a household production, no guarantee on the quality, and some merchants don’t accept. ”

　　Cooperative farmer professional cooperative production and sales of the key dilemma

　　Beginning in 2007, in Dali County, Shaanxi Province farmer Zhou Zhongchao combined vegetable farmers in the village, set up in his own name “loyalty towards vegetable cooperatives”.

　　”Grow onions, carrot and garlic, pepper in our village lots, species, too many miscellaneous, every family production themselves sell, bad sales. “Zhou Zhongchao told reporters that for many years” alone “experiences we gradually realised that only together can we have a way out. In recent years, vegetable growers to join cooperatives unified, unified management, uniform, size made bigger and bigger, there are already more than more than 800 members.

　　”Prior to organizing cooperatives, a kilo of chili pepper can only sell 10 Yuan, now unified, unified management, quality and reputation were enhanced, a Jin can sell for $ 20. “Zhou Zhongchao said that current members growing vegetables to join cooperatives, can earn between 7,000 and 8,000 yuan per MU.

　　The past, millions of small farmers land intensive production level is not high, yield and quality is hard to guarantee. Fragmentation of peasant professional cooperative farmers to organize themselves, according to the market organization for the harmonization of planting, contributed to the scale and standardized management. At the same time, cooperatives by providing agricultural supplies, uniform for internal supervision and management of members and other means to provide important protection for agricultural product quality security, establishment of credibility, in turn, contributed to the sales promotion.

　　Said industry experts, increased farmer specialized cooperative farmers market negotiating position, extending industrial chain. Cooperatives in production can rely more on market organization “order to” avoid blind investment, circulation organization “direct farm” “Agricultural College of butt” platforms such as reducing logistics costs, can effectively increase farmers ‘ income.

　　Recent reports published by the China farmer professional cooperative development (2006-2010) according to the information provided, the current “members of the national entrance household income than non-farmers higher than 20%”.

　　Fledgling butt of “big market” there are still many challenges

　　Department of agriculture rural cooperate economic administration station Deputy station master Zhao Tieqiao pointed out that current farmers ‘ cooperatives have become secondary in rural areas of industry and commerce, private enterprise, various types of limited liability company after the main body of the fourth-largest market. However, farmers ‘ cooperatives are still in the early stages of development, to “leading the farmers ‘ participation in domestic and international market competition of modern agricultural management organization” still face multiple difficulties on the road.

　　”We also want to learn e-commerce, online move your fingers sells vegetables, but only came back out of the Earth at night time study only some simple operations. “Said Zhou Zhongchao, 55.

　　Zhao Tieqiao notes that “queren” and “money” is becoming a two major bottleneck restricting the development of farmer professional cooperative. Current young rural migrant labor force, and has a strong sense of market economy and the relative lack of management ability of leaders. To address talent shortage challenges, this year will be President of the national training of 190,000 cooperatives in the agricultural sector, and also to train 15,000 talents of cooperatives in the next decade, and strong support for the rural youth and students ‘ participation in village lingban, founding cooperatives.

　　Funding support, agriculture combined with related Department launched a cooperative selling members products regarded as farmers sell what one produces self-marketing, cooperatives provide agricultural materials exemption of VAT, given to cooperatives to members “rating credit by letter after” settle loans and related taxation, monetary policies.

　　Meet sales challenges are also cooperatives critical direction in the future. Industry experts say that, in addition to promoting the “direct farm” “Agricultural College of butt to” expand its sales channels, cooperatives should also actively participate in trade shows, and agriculture fair, group buying and other types of promotions promotions. “A single small cooperatives and other market players butt you may have some abilities, this case can take a number of joint cooperation, such as the creation of various professional and social Association, guiding peasants on a larger scale and at a higher level and guide the cooperatives to participate in market competition. “Zhao Tieqiao said.

　　At the same time, cooperatives also can gradually explore urban communities and farmers ‘ market of public welfare to establish direct sales stores, chain stores or retail outlet, agricultural products from the “land” to “fork” seamless joint.

　　Zhao Tieqiao said, “the farmer’s specialized cooperative is the weak joint, is a weak agriculture, members are poor farmers, is located behind the countryside, you must have the appropriate policy support. “However, Government support is only a guide, cooperative development eat financial cannot fully lay in Government arms, the key is the code for the vast majority of members, democratic management, establish and improve the general meeting, the Council, the Board of supervisors” three “system and the distribution system, continuously enhance the cohesion of the cooperatives. (Reported by reporter Lin Hui)